Sheesh, I can’t believe Modern Tiny Living just rolled over 200k! Took less than 6 weeks to go from 150k to 200k. That’s pretty amazing growth considering it took nearly 18 months to get our first 25k followers. As it stands today, Modern Tiny Living is the most followed tiny house builder in the world on Instagram.
Building a social media following organically like we have with MTL isn’t easy, but it is simple. We didn’t spent one dollar on Instagram ads, but what we saved in marketing dollars, we made up for in quality.
My advice? Don’t skimp on content. Write thoughtful and/or funny copy, encourage engagement, and absolutely invest your capital into quality images. The only way you’ll stand out on Instagram is with exceptional quality, so just “posting once a day” doesn’t cut it. You do need consistent content, but make sure it’s not consistently average content.
Of course, it also helps that Trent, Rachel, Bruce and the team build exceptionally beautiful homes. Along with that, it helps having crazy biz partners like Trent who drive all over the country to show our stuff off!